If you've always wanted to shop luxury items, but couldn't justify the cost, Italic has got you covered. Originally launched in 2018, Italic was founded as a $10-per-month online membership marketplace that provided access to high-quality home products and men's and women's clothing and accessories for a fraction of the price.
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How do they do that, exactly? They remove brand names, which can often mark up the price for both the customer and manufacturers, and skip the middleman by shipping direct-to-consumer. That means that while these products are created in the same factories as their competitors — think AllClad, Frette, Le Labo, Burberry, and more — they are extremely marked down in comparison, even though they have the same quality level.
But, the original membership from 2018 included access to only 13 products across the site. That's why this news is major — Italic just launched a new membership that will grant access to hundreds of new products. This $100 per year subscription price offers its members unlimited access to more than 800 products at cost, meaning Italic doesn't profit on product sales at all; the only profit is from the membership fee, which comes out to about $8 per month for members.
Take the 6qt Cast Iron Dutch Oven, for example. On Italic's site, it's compared to both the Equal Parts Dutch Oven, which retails for $295, and AllClad's Dutch Oven, which retails for $605 — but, Italic's price? Only $95. I've actually had a chance to test out the Dutch Oven from Italic and not only is it incredibly sturdy, heavy, and well-made, but it cooks and cleans like a dream. With a few obvious design elements aside, I honestly cannot tell a difference in quality between the Italic dish and my Le Creuset Dutch Oven.
"By removing brands, retailers, and distributors, we're pioneering a new kind of marketplace-inspired supply chain incentivized to lower prices for customers, not increase them," explains Italic Founder, Jeremy Cai. "Our new membership allows us to provide our customers with an incredible value proposition: unparalleled pricepoints on quality goods without any compromise on design or customer experience."
Within the home category, Italic currently offers cookware, bedding and bath linens, candles, throw blankets, and travel accessories, however, Cai shared to Hunker that "home has been one of the most popular categories" and in the next few months, Italic will introduce new bedding options, down comforters, knives, and more.
Hunker readers can currently skip the waitlist to sign up for the Italic membership by using this link — if the buzz around this launch is any indication, signing up for early access is probably wise.