And we just found out it's now available in two new colors. If you search for Smidie on the IKEA site, you'll see a dark blue version of the rug:
Both of the rugs retail for $29.99 (the same price as the Rens sheepskin rug), and we expect to see them in a lot more Insta-worthy interiors soon. What color could possibly come next? We vote millennial pink.