Target's New Designer-Like Luggage Line Is All Under $200

Hunker may earn compensation through affiliate links in this story.

Hot off the heels of cult-favorite luggage company Away's toxic workplace scandal, Target has just announced a new brand of premium luggage.


Called Open Story, the brand will launch in stores on February 9 and online February 13. The initial collection will feature nearly 40 travel items including hard-shell suitcases with portable chargers, TSA-approved locks, lightweight backpacks, smartly designed garment bags, efficient packing cubes, and even an RFID-blocking wallet.

Best of all, the most expensive piece only costs $179.99, meaning the brand is much more affordable than its competitors. Time to plan our next getaway?


Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.