Target's New Designer-Like Luggage Line Is All Under $200

suitcase, shoes, packing cubes
credit: Target

Hot off the heels of cult-favorite luggage company Away's toxic workplace scandal, Target has just announced a new brand of premium luggage.

Called Open Story, the brand will launch in stores on February 9 and online February 13. The initial collection will feature nearly 40 travel items including hard-shell suitcases with portable chargers, TSA-approved locks, lightweight backpacks, smartly designed garment bags, efficient packing cubes, and even an RFID-blocking wallet.

woman with duffel, vignette of suitcases and backpacks
credit: Target

Best of all, the most expensive piece only costs $179.99, meaning the brand is much more affordable than its competitors. Time to plan our next getaway?


Stefanie Waldek

Stefanie Waldek

Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and Oyster.com, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and History.com, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.