Etsy's Calling It: These Are the Best Items to Gift for Valentine's Day

etsy valentine's day ideas
credit: Etsy

Over the past few years, conscious living has emerged as a major (and hopefully long-lasting) trend. With that comes mindful shopping, which is the idea that items you buy not only support local artisans, but are also eco-friendly and practical in everyday life (i.e. don't add to the useless clutter). And Etsy is doubling down on that with its 2020 trend report for Valentine's Day gifting.

Dubbing 2020 the "year of purpose," Etsy says shoppers are now opting for gifts that offer both form and function.

"This year, shoppers are putting thought into their purchases more than ever, including what they're buying for Valentine's Day, explains Etsy Trend Expert Dayna Isom Johnson. "They're not just purchasing unique gifts, but also choosing presents that are actually useful for their Valentine."

When it comes to finding a purposeful gift, Johnson suggests starting with their hobbies: "The gift needs to fit within their lifestyle, like getting a personalized toiletry bag for a jetsetter or a custom recipe dish for a foodie," she explains. (We'd happily accept both.)

Scroll down to see a few of our favorite purposeful gifts from Etsy.

wood cocktail muddler
credit: Etsy
clark and taft personalized dopp kit
credit: Etsy
custom recipe dish
credit: Etsy
etsy jill makes acrylic keychain
credit: Etsy
the leather monogram wallet
credit: Etsy

Katie Maguire

Katie Maguire

Katie is the Commerce Editor at Hunker. She has previously been on staff at Shape Magazine, Well+Good, and PureWow, and has spent her life perfecting the art of online shopping.