Over the past few years, conscious living has emerged as a major (and hopefully long-lasting) trend. With that comes mindful shopping, which is the idea that items you buy not only support local artisans, but are also eco-friendly and practical in everyday life (i.e. don't add to the useless clutter). And Etsy is doubling down on that with its 2020 trend report for Valentine's Day gifting.
Dubbing 2020 the "year of purpose," Etsy says shoppers are now opting for gifts that offer both form and function.
"This year, shoppers are putting thought into their purchases more than ever, including what they're buying for Valentine's Day, explains Etsy Trend Expert Dayna Isom Johnson. "They're not just purchasing unique gifts, but also choosing presents that are actually useful for their Valentine."
When it comes to finding a purposeful gift, Johnson suggests starting with their hobbies: "The gift needs to fit within their lifestyle, like getting a personalized toiletry bag for a jetsetter or a custom recipe dish for a foodie," she explains. (We'd happily accept both.)