Alert: Joanna Gaines Just Debuted a New Rug Collection

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What can't Joanna Gaines do? The designer and businesswoman's newest endeavor aims to bring a bit of comfort beneath your feet.

In collaboration with Loloi Rugs, Gaines just unveiled a new line of 17 rugs, 37 pillows, and three throws. Most rugs in the collection are neutral, in muted hues of tan, gray, and blue, but there are a few with brighter pops of color like cheery red-orange, or dramatic geometric patterns.

Holloway Area Rug, starting at $139.99

Of course, true to Gaines' inspirational rustic farmhouse style, many of the patterns look perfectly aged, as if they've been in your home for years.

Magnolia Home Ella Rose Light Blue/Dark Blue Rug, $949

Unlike many mass-marketed rug companies, Loloi's rugs are still crafted by hand in a village in northern India. Completing just one rug can take months. "If you're only looking at a finished rug, it's easy to forget how much craftsmanship is involved," says Amir Loloi, who founded Loloi Rugs in 2004. Still, the rugs are competitively priced compared to other high-end options — rugs in Gaines' collection start around $59 for a small scatter rug and go up to more than $1,500 for a mansion-sized option.

Light Blue Area Rug, starting at $99

Admire the complete collection here. Want one for yourself? Loloi mostly sells its rugs direct to the trade — think retail stores and interior designers — but if you're not working with a designer who can nab you a rug, you can also find the collection at retailers like Carpet & Tile Mart and ModernRugs.com.


Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.

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