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What can't Joanna Gaines do? The designer and businesswoman's newest endeavor aims to bring a bit of comfort beneath your feet.
In collaboration with Loloi Rugs, Gaines just unveiled a new line of 17 rugs, 37 pillows, and three throws. Most rugs in the collection are neutral, in muted hues of tan, gray, and blue, but there are a few with brighter pops of color like cheery red-orange, or dramatic geometric patterns.
Of course, true to Gaines' inspirational rustic farmhouse style, many of the patterns look perfectly aged, as if they've been in your home for years.
Unlike many mass-marketed rug companies, Loloi's rugs are still crafted by hand in a village in northern India. Completing just one rug can take months. "If you're only looking at a finished rug, it's easy to forget how much craftsmanship is involved," says Amir Loloi, who founded Loloi Rugs in 2004. Still, the rugs are competitively priced compared to other high-end options — rugs in Gaines' collection start around $59 for a small scatter rug and go up to more than $1,500 for a mansion-sized option.
Admire the complete collection here. Want one for yourself? Loloi mostly sells its rugs direct to the trade — think retail stores and interior designers — but if you're not working with a designer who can nab you a rug, you can also find the collection at retailers like Carpet & Tile Mart and ModernRugs.com.