Netflix Sparked Interest in Gubi — but There's More Than Just Chairs

All right, Netflix, we've got to thank you for our current rom-com obsession Always Be My Maybe. What's our personal favorite scene? The one where Casey Wilson's character, a designer, drops the phrase "Gubi chair" about a million times in two seconds while doing a walkthrough of chef Sasha Tran's (Ali Wong) new restaurant in San Francisco.

Turns out, she's not the only one obsessed with the chairs. In the days following the movie's release on May 29, 2019, the phrase spiked in Google searches, probably because everyone was asking the same question: What is a Gubi chair?

graph showing spike for "gubi chairs" in Google Trends
credit: Google Trends

There's a good chance you've probably sat in one. Wilson's character refers to the Beetle dining chair, collaboration between design studio GamFratesi and Danish furniture company Gubi, founded in 1967 by designer Gubi Olsen and his wife, Lisbeth Olsen. It's extremely customizable — you can choose everything from upholstery to base finishes — and quite comfy.

While the Beetle chair might be the superstar from Gubi's roster in the Netflix film, we are enamored with their other pieces, many of which are by legendary names like Pierre Paulin, Gio Ponti, and Greta M. Grossman. The new Hunker House design features some Gubi pieces, like the stunning Stay sofa.

Price-wise, Gubi items are a splurge, but check out our wish list below:

gubi dining chair
credit: 2Modern
lamp
credit: Stephen Paul for Hunker
console
credit: Stephen Paul for Hunker

Stefanie Waldek

Stefanie Waldek

Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and Oyster.com, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and History.com, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.