We're Getting Beachside Vibes from This Target Vineyard Vines Collection

an oar next to hooks showing a towel and bags
credit: Target

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Not all of us can spend each summer on Martha's Vineyard but brothers Shep and Ian Murray loved the area so much it inspired their company's name. Vineyard Vines creates "casual and classic men and women's clothing" (read: preppy) — and is, apparently, the official style of the Kentucky Derby — and seems to be getting into the home decor game, too.

We wouldn't have pegged them as the next Target collaboration, but the retailer recently teamed up with Vineyard Vines for a limited-edition lifestyle collection. It ranges from apparel to beach accessories to home decor.

Many of the items in the collection are also under $35, so you don't need to break the bank to bring some beachside vibes into your space. The brand operates under the motto "every day should feel this good," which basically sums up our description of summer. Some of these items are surprisingly cute (especially if you are very into whales).

white candle with blue whale pattern
credit: Target

Nothing quite like a "sweet and fruity pineapple and sea salt scent" to get us ready for warmer, more laidback days.

pillow with pastel hues
credit: Target

Perfect for summer redecorating, many of the items in the collection look great for both indoor and outdoor use. Take for instance this patchwork whale throw pillow with pastel hues.

throw blanket with stripes
credit: Target

We love a good throw blanket to add a cozy element to your living room. Grab it on your way out for when those summer nights start to get a little chilly.

beach towel with whale pattern and pink stripes on top and bottom
credit: Target

And while you're out and about, you'll definitely need a beach towel or two.

white candleholder with whale cutout pattern
credit: Target

This candleholder would make a great addition to any late-night patio dinner.

The Vineyard Vines for Target collection goes live May 18.


Eva Recinos

Eva Recinos

Eva Recinos is an associate editor at Hunker. You can reach her at eva@hunker.com.