Petalfox's Mother's Day Floral Deal Is Too Good to Pass Up

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Flowers are a classic Mother's Day gift, but what if, rather than one boring bouquet of alstroemeria and carnations, Mom could have a new bouquet each week?

That's the deal that Petalfox, a quirky text message-based floral start-up, is offering this month in celebration of Mother's Day. For just $150, your mom (or yourself because #selfcare) can have a new bouquet delivered each week, starting on May 6.

But Petalfox isn't like your typical florist. Once you've entered your phone number, the company texts you photos of the week's seasonal "floral recipes" and you choose your favorite. Each bouquet is even personalized — Petalfox's team crawls social media to take inspo from your (or Mom's) Insta feed. Blooms from recent weeks have included spring-friendly blossoms like hyacinth, delphinium, spray rose, and eucalyptus.

It sounds like a win-win: Mom gets a different set of flowers for every week of the month, and now all you have to do is remember to answer the phone each week after she gets them.

Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.

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