The days of dragging your Christmas tree home on the roof of your car might be coming to an end. That's because Amazon, the company that's disrupted everything from grocery shopping at Whole Foods to ordering laundry detergent with the push of a button, will start selling fresh, full-size Christmas trees during the holiday season.
According to the Associated Press, Amazon will offer Douglas firs, Norfolk Island pines, and other Christmas trees, all cut down within 10 days of shipping. The trees won't be shipped with water, but the company insists that they'll still arrive in great condition. According to Amazon's holiday preview book, a 7-foot Fraser fir from North Carolina will cost $115. Compare that to a $49.98 Fraser fir from Lowe's of roughly the same size, which must be picked up in-store.
While Amazon sold smaller trees last year, this year is the first time that consumers can shop for that beloved 7-footer online. In addition to trees, the company will also sell fresh wreaths and garlands — not surprising given that it recently expanded its offering of live plants to include succulents and other popular houseplants.
We can all agree that part of the magic of Christmas is picking out your tree, but the idea of a picture-perfect fir showing up on our doorstep is pretty appealing, too. Despite the on-demand appeal, Tim O'Connor, the executive director of the National Christmas Tree Association, told the Associated Press that only one to two percent of the 27 million live trees sold last year were bought online.
The real pressing question, though: Can we use our Amazon Prime membership? The company says that yes, some of the holiday decor it sells will be Prime-eligible and shoppers will also be able to pre-select the delivery day for their tree.
So, would you happily buy a fresh Christmas tree online, or would you rather continue the tradition of picking one out with your family?