Ikea's New Figure Skating Ad Is All of Our Olympic Dreams Come True

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What happens when professional figure skaters retire and settle down? They just "pair skate" around their living room in socks, instead, of course — at least according to Ikea. Their new Belgian TV ad kind of has us up in our feels, to be honest, as it features a couple who skated together in their youth twirling around their living room and smiling with nostalgia.

The TV spot is the work of the DDB Brussels agency and it supports Ikea's annual theme — 2018's theme is the living room, according to the agency. In the commercial, the living room (featuring all Ikea furniture, of course) is brought to life by a couple who feels no need to abandon their youthful spirit. And bonus: the pair are actually real former figure skaters, according to Adweek, as can be seen in the photo of the two in their younger years framed in the living room.

Does it get any sweeter than that? We think no.

Carolin Lehmann is an Associate Editor at Hunker. She's a graduate of the Missouri School of Journalism and has previously written for HuffPost, Seventeen magazine, and a variety of local news outlets. As a studio apartment dweller, she's always on the lookout for new ways to decorate a rental on a budget.

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