Ever since the announcement that Amazon Prime Day 2022 is kicking off on July 12 and 13, we've been keeping tabs on our favorite home items, from furniture to potential holiday gifts. Amazon tends to keep Prime Day deals under wraps until the day of, but thanks to RetailMeNot, we have the inside scoop on key shopping info, including how much shoppers plan on spending and the top items on their wish lists.
Out of 1,137 American adults surveyed in 2022 by RetailMeNot, 88% plan on making a purchase during Prime Day and spending at least $388. And one of the biggest (and most consistent) Prime Day shopping influences is back to school, with 85% of shoppers planning to shop for school items during the shopping event.
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From home decor to electronics, check out the top categories to shop for during Amazon Prime Day 2022 below.
1. Home Decor
Interest in home decor dipped slightly since 2021, but 19% of shoppers still plan on adding a few pieces to their cart for a mid-summer home refresh.
According to RetailMeNot, a whopping 35% of shoppers plan on expanding their wardrobe with new clothing during Prime Day. It's the perfect time to invest in some loungewear, basics, workout gear, or summer-friendly finds, or think ahead for picks ideal for the cooler fall days.
3. Cleaning Supplies
Who knew that people would have cleaning on the brain during Prime Day? RetailMeNot reports that 17% of shoppers will add a few cleaning products — ranging from to their Prime Day haul.
4. Kitchen Appliances
This year 15% of shoppers plan on upgrading their kitchen appliances, big or small. Historically, these Prime Day sales include fan-fave brands like KitchenAid, FOTILE, Instant Pot, and more.
Despite inflation, electronics will continue to be a best-selling category during Prime Day since Amazon tends to offer some of the lowest prices of the year during the shopping event. It's also a hot category with a few back-to-school picks, including laptops, Amazon devices, and headphones.
"Over the past several years, Prime Day has consistently demonstrated that it's a mid-year Black Friday when it comes to tech," Kristin McGrath, shopping expert at ReatilMeNot, says. "Amazon's Prime Day pricing has consistently matched (or even beaten) the most recent Black Friday's prices on key items (smart home speakers, tablets, smart security tech, and robot vacuums)."