Earlier this summer, it seemed like the coastal grandmother aesthetic was going to be the look of the season. But lo and behold, there's a new trend in town ... and people are loving it. Meet Barbiecore, a home design vibe inspired by — you guessed it — Barbie, the legendary fashion doll released in 1959.
"A much-welcomed mood-booster after the last few years, 'Barbiecore' is all about embracing vibrant hues — particularly the doll's signature hot pink — in everyday life," says Etsy Trend Expert, Dayna Isom Johnson. "And with many nostalgic for simpler, sunnier, and more carefree times, it only makes sense that this '80s-inspired, unapologetically pink aesthetic is taking center stage as the 'it' style of the summer."
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When you consider the rising popularity of bright colors and retro motifs in recent years, Barbiecore makes a lot of sense. The same goes for the nostalgic vibes that's often seen in some approaches to cluttercore, a maximalist design style. Barbiecore fits right into these looks, and it shows no signs of slowing down.
Check it out: On TikTok, the hashtag "#barbiecore" currently has 8.3 million views and counting. One quick scroll through the videos and you'll see a lot of pink, sparkles, and playful shapes. Oh ... and did we mention pink?
Luckily, it's super easy to infuse your space with Barbie-inspired elements. Check out our top picks for Barbiecore decor: