Barbiecore Is Here — Ken You Believe It?

Hunker may earn compensation through affiliate links in this story.

Earlier this summer, it seemed like the coastal grandmother aesthetic was going to be ​the​ look of the season. But lo and behold, there's a new trend in town ... and people are loving it. Meet Barbiecore, a home design vibe inspired by — you guessed it — Barbie, the legendary fashion doll released in 1959.

Advertisement

Video of the Day

"A much-welcomed mood-booster after the last few years, 'Barbiecore' is all about embracing vibrant hues — particularly the doll's signature hot pink — in everyday life," says Etsy Trend Expert, Dayna Isom Johnson. "And with many nostalgic for simpler, sunnier, and more carefree times, it only makes sense that this '80s-inspired, unapologetically pink aesthetic is taking center stage as the 'it' style of the summer."

Advertisement

When you consider the rising popularity of bright colors and retro motifs in recent years, Barbiecore makes a lot of sense. The same goes for the nostalgic vibes that's often seen in some approaches to cluttercore, a maximalist design style. Barbiecore fits right into these looks, and it shows no signs of slowing down.

Check it out: On TikTok, the hashtag "#barbiecore" currently has 8.3 million views and counting. One quick scroll through the videos and you'll see a lot of pink, sparkles, and playful shapes. Oh ... and did we mention pink?

Advertisement

Luckily, it's super easy to infuse your space with Barbie-inspired elements. Check out our top picks for Barbiecore decor:

1. RiedAntik's Iconic Pink Lip Phone, $54.46

2. OrbitAnywhere's Curvy Side Table, $275

Advertisement

3. Ardent Candle's Barbie House Candle, $13

4. Siup Studio's Morph Mirror with Glossy Ceramic Base, $85

Advertisement

5. NinaBombinaArt's Pink and Red Marbled Tapered Candles, $20

Advertisement

6. Budgiegoods' Lisa Congdon Fangs Out Cross Stitch Kit, $34

Advertisement

7. ClutterConcepts' Neon Resin Coaster, $10

8. SoftLandStudio's Tufted Rug, $120

Advertisement

9. FlorenceMytum's Handmade Ceramic Wiggle Handle Vase, $94

Advertisement