10 Serena & Lily Rug Dupes for the Coastal Haven of Your Dreams

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There are few retailers that nail the California-cool vibe quite like Serena & Lily. Effortless yet sophisticated, the brand is the perfect go-to when creating your very own coastal haven. And while we fully believe the quality and design warrant the investment, the price point certainly isn't accessible for all. That right there is where the dupes come into play. If you have your heart set on a Serena & Lily rug but can't quite swing it right now, we've totally got you covered. With jute rugs at the forefront of the brand's selection, here are 10 lookalikes for some of Serena & Lily's most popular pieces.


To note, it really wouldn't be fair to classify all of these rugs as dupes since many of the styles are classics and have drawn inspiration from techniques and designs of the past. With this in mind, we present you with some looks for less.

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‌‌(Note: If you can support the original maker, we are always in favor of that, but if you're not able to splurge right now, here are our favorite budget buys.)

The 10 Best Serena & Lily Rug Lookalikes

The two-tone element adds something fresh to a traditional round jute rug.

Just imagine this uniquely woven rug in a small dining area.


Gingham trended in 2022 and is here to stay.

Get the very same look for less than half the price.

This is certainly one of our favorite neutral rugs on the market, and Safavieh reimagines it for a fraction of the price.


Add a traditional element to your space with this blue and off-white floral design.

Whimsical yet mature, this jute rug is anything but boring.

This classic sailors' knot doormat is the perfect "welcome home" after a long day.


A similar design with some added tassels for a little extra something-something.

Your coastal refuge awaits.



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