Sneak Peek: H&M Home's First 2020 Collection Is Seriously Rustic Chic

white bookshelf near cane chair and window with black vases
credit: H&M Home

H&M Home's furnishing options might still be a new concept for shoppers, with just a handful of stores around the country, but still, we've long admired the brand's simple home designs at affordable prices. And for 2020, H&M Home is going rustic with a new collection filled with warm, earthy tones, rich wood, and woven textiles. We got a sneak peek and can't help but notice a lot of boho touches, like fringed edges and tassels, that can transform your home into an inspiring, creative space.

We've selected our favorite pieces from the upcoming collection, dropping in the U.S. around January or February of next year. What do you think of H&M's new direction?

Wicker chair from H&M Home's 2020 collection
credit: H&M Home

We get '70s bohemian vibes from this wicker chair and, as a bonus, it's foldable to save space.

Wicker baskets from H&M Home's 2020 collection
credit: H&M Home

A rustic yet chic storage solution: wicker baskets in multiple shapes and sizes. You can use these to store pretty much anything, from letters and car keys near the front door to magazines or blankets near the sofa.

Wooden storage boxes from H&M Home's 2020 collection
credit: H&M Home

These wooden boxes are a great storage solution, and they're distressed to look like you reclaimed them. Mix and match with the wicker baskets for a funky alternative to storage.

Tortoiseshell candle holders from H&M Home's 2020 collection
credit: H&M Home

Like your favorite pair of oversized tortoiseshell frames, these candle holders give off serious boho vibes.

Fringed lampshade from H&M Home's 2020 collection
credit: H&M Home

This fringed lampshade adds a touch of warmth to any eclectic room.

Tassled pillow from H&M Home's 2020 collection
credit: H&M Home

Another great boho design detail seen throughout the collection are tassels. This throw pillow has a great vintage feel.

A rug from H&M Home's 2020 collection
credit: H&M Home

A simple rug can tie the room together easily without much thought. This color blocked find is a perfect option for a minimal space.

Candle holder from H&M Home's 2020 collection
credit: H&M Home

Nothing says homely charm quite like candles, and this ceramic candle holder makes for a great conversation piece as well.

Pendant light from H&M Home's 2020 collection
credit: H&M Home

If candles aren't for you, this hanging pendant light will provide plenty of boho glow. Just add a warm-toned lightbulb.


Laura Ratliff

Laura Ratliff

Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.