Pinterest's New Shop Features Your Next Fave Indie Brands

If jostling your way through the crowds at a holiday market isn't quite your style, don't worry — Pinterest has you covered. Just in time for the biggest shopping week of the year, the social media site has launched Pinterest Shop, an online marketplace that celebrates small businesses from across the U.S.

Pinterest used to just be a digital mood board — it's still a great way to get inspiration for home decor ideas — but the site has expanded as of late to include a shopping function, allowing users to click through a pin to e-commerce sites.

For this specific shop, Pinterest selected 17 small businesses to highlight, each selling everything from clothing to art to beauty products. Check them all out here, and find some of our favorite home goods from the shop below.


Stefanie Waldek

Stefanie Waldek

Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and Oyster.com, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and History.com, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.