The Founder of Parachute Spills Her Simple (Parachute-Filled) Bedtime Routine

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From editor-tested bedding to the latest in sleep tech, we've got everything you could ever need for better sleep. Welcome to New Year, New Sleep.

Welcome to Pillow Talk: A series where founders, designers, and other inspirational creatives share their dreamy bedtime routines and nighttime rituals. Today, Ariel Kaye, founder of the uber-popular bedding brand Parachute, spills on her favorite pre-bed beverages, her go-to Parachute picks, and why she loves a good evening shower.


I start out every evening with a shower to unwind and relax. Showering literally washes away the stresses of the day and the warm water signals [to] my body that it's time to get ready for bed. I use Necessaire's The Body Wash in Eucalyptus​ in the shower. The smell is intoxicating and the rich formula always leaves my skin feeling refreshed.

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Then, I do a quick skincare routine — although I keep it fairly simple. I wash my face with ​Biologique Recherche Lait U​ — it always leaves me and my skin feeling refreshed. I also apply ​Embryolisse Lait-Crème Concentré​, which has really helped the overall tone of my skin and is moisture-rich, which is helpful in the dry winter months. When I have time to treat myself, I apply Caudalie's ​Instant Detox Mask​. The natural clay formula evens out my complexion and I appreciate that Caudalie produces clean, environmentally friendly skincare.

The perfect bed is built upon a good foundation, and for me, that starts with ​The Parachute Mattress​, (of course). The next layer is Parachute sheets and I've been enjoying our ​Brushed Cotton​. They have the perfect level of softness and feel like you're sleeping in your favorite worn-in t-shirt. I also love our ​Side Sleeper Pillow​. As a side sleeper, the pillow has helped to reduce my neck and back pain. This style of pillow also helps to open the airways and boost circulation – all things that help optimize your sleep experience.


I don't have go-to pajamas that I wear every single night. In fact, I've been known to fall asleep in my ​Cloud Cotton Robe​ — it's so lightweight and breathable. I like to drink ​Natural Vitality Calm​ before bed. It's rich in magnesium which naturally relaxes the muscles and nerves. I also recently tried ​Olly Sleep gummies​ and found that they really help me to mellow out and fall asleep more quickly.


This year I'm committed to reading before bed as it helps to calm my mind as well — I'm already on book five of 2020! Parachute has also teamed up with Penguin Random House to encourage everyone to #readtosleep to improve their sleep quality and wake up feeling more rested.



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