Finding the perfect gift — whether it's for a holiday or a birthday — is half the battle. The final challenge is locating unique wrapping paper to make your present truly special. Don't worry: We've rounded up our absolute favorite places for buying modern gift wrap, from easy-to-find chain stores to indie printmakers and Etsy sellers.
If you're looking for a budget option, head to your local IKEA. The Swedish retailer usually has a couple non-specific wrapping options year-round, but come holiday time, it reinvents with all new prints and designs — all usually under $5.
This Chicago-based Etsy seller is all about fun, bright colors. Most of the gift wrap options feature graphic designs — from Memphis-inspired confetti to terrazzo to fun checkers.
Founded by two women, this indie printshop offers a handful of contemporary graphic wrapping paper options. Some even feel like optical illusions.
If you're looking for wrapping paper for the kids' holiday gifts or birthdays, head over to Maisonette, which stocks quaint printed paper from a few makers.
This indie maker's options are heavy on colorful graphic motifs, with options for general gifting as well as Christmas and Hanukkah.
Looking for something feminine and whimsical? Anthropologie is a safe bet — it mostly stocks rolls by Rifle Paper Co., but it also has a fun selection of trimmings and gift boxes/bags.
This crazy-fun party supply shop has a bubbly selection of all-around and birthday gift wrap with on-trend prints like cacti, flamingos, or iridescent lightning bolts.
Rifle Paper Co.'s fun illustrated gift wrap is almost instantly recognizable: Flowers and animals are their thing.
This indie paper goods studio often partners with designers and illustrators to create wrapping paper that seriously feels like art.
The gift wrap designs from this Etsy shop seriously feel like they were lifted from the pages of children's books — our favorite motifs feature repeating cars or animals.
This chain store has a bit of everything for everyone: agreeable holiday designs, basic patterns, and a good selection of solids.
St. Frank doesn't offer a ton of options in this department, but what it does offer is very specific: artisan-made wrapping paper with prints inspired by African or South American textiles.