19 Places to Buy Unique and Modern Wrapping Paper

detroit paper co wrapping paper
credit: Etsy

Finding the perfect gift — whether it's for a holiday or a birthday — is half the battle. The final challenge is locating unique wrapping paper to make your present truly special. Don't worry: We've rounded up our absolute favorite places for buying modern gift wrap, from easy-to-find chain stores to indie printmakers and Etsy sellers.


ikea wrapping paper
credit: IKEA

If you're looking for a budget option, head to your local IKEA. The Swedish retailer usually has a couple non-specific wrapping options year-round, but come holiday time, it reinvents with all new prints and designs — all usually under $5.

pink and red wrapping paper
credit: Etsy

This Chicago-based Etsy seller is all about fun, bright colors. Most of the gift wrap options feature graphic designs — from Memphis-inspired confetti to terrazzo to fun checkers.

modern wrapping paper
credit: Anne & Kate

Founded by two women, this indie printshop offers a handful of contemporary graphic wrapping paper options. Some even feel like optical illusions.

cherry wrapping paper
credit: Maisonette

If you're looking for wrapping paper for the kids' holiday gifts or birthdays, head over to Maisonette, which stocks quaint printed paper from a few makers.

hexagon print wrapping paper
credit: Etsy

This indie maker's options are heavy on colorful graphic motifs, with options for general gifting as well as Christmas and Hanukkah.

rifle paper co wrapping paper
credit: Anthropologie

Looking for something feminine and whimsical? Anthropologie is a safe bet — it mostly stocks rolls by Rifle Paper Co., but it also has a fun selection of trimmings and gift boxes/bags.

meri meri cactus wrapping paper
credit: Meri Meri

This crazy-fun party supply shop has a bubbly selection of all-around and birthday gift wrap with on-trend prints like cacti, flamingos, or iridescent lightning bolts.

8. Target

white and gold wrapping paper
credit: Target

Target's always a safe bet, although you may have to dig a bit to find wrapping paper that feels less big-box. We are particularly fond of their Sugar Paper line, which feels kind of Kate Spade-y.

moroccan print wrapping paper
credit: Society6

If massive variety's what you're after, hit up Society6, a platform that allows artists to put their designs on a number of products — including wallpaper. Because their artist base is so wide, there's basically anything you can think of, including this Moroccan tile-inspired print.

plaid wrapping paper
credit: Etsy

This fun Etsy seller is solely in the business of wrapping paper, and the designs are largely vintage-inspired. Think motifs inspired by art nouveau midcentury imagery, lumberjack plaids, old newspaper, or vintage postcards.

Rifle Paper Co.'s fun illustrated gift wrap is almost instantly recognizable: Flowers and animals are their thing.

knot and bow wrapping paper
credit: Knot & Bow

This indie paper goods studio often partners with designers and illustrators to create wrapping paper that seriously feels like art.

animal wrapping paper
credit: Etsy

The gift wrap designs from this Etsy shop seriously feel like they were lifted from the pages of children's books — our favorite motifs feature repeating cars or animals.

christmas wrapping paper
credit: Paper Source

This chain store has a bit of everything for everyone: agreeable holiday designs, basic patterns, and a good selection of solids.

floral wrapping paper
credit: Etsy

Here's another Etsy shop offering lots of floral designs that feel handmade.

batiik wrapping paper
credit: St. Frank

St. Frank doesn't offer a ton of options in this department, but what it does offer is very specific: artisan-made wrapping paper with prints inspired by African or South American textiles.

palm wrapping paper
credit: Etsy

This U.K.-based stationer's wrapping paper looks just like old school wallpaper!

18. Micush

pale blue floral wrapping paper
credit: Micush

Here's an Israeli stationery brand with a cute selection of pastel printed papers.

hand printed wrapping paper
credit: Etsy

For the most special gifts, consider Bonnie Kaye Studio, which creates wrapping paper by hand-printing floral designs on kraft paper.

Leonora Epstein

Leonora Epstein

Leonora Epstein is Hunker's Senior Director of Content. She has previously served as Executive Editor at HelloGiggles and as BuzzFeed's Deputy Editorial Director. She is the co-author of "X vs. Y: A Culture War, a Love Story" (Abrams, 2014). Feel free to reach out at leonora@hunker.com.