The wildly successful online platform and conference series Create & Cultivate is known for empowering modern working women across the country, so naturally, the company was in need of an inspiring office reflective of its mission. To transform a stark 5,000-square-foot industrial office into an inspiriting and motivating space for her rapidly growing team, Create & Cultivate's founder and CEO Jaclyn Johnson partnered with Los Angeles-based interior designer and Emily Henderson Design alum Ginny Macdonald.
The overall goal "was to create a collaborative environment that felt modern, inspiring, and tailored to the Create & Cultivate brand while maintaining an elevated level of sophistication," Macdonald tells Hunker. "We didn't want it to feel like your average corporate office, so we added in lounge areas to give it a homelier feel." Complete with Instagram-worthy wall murals, sculptural light fixtures, and a blush velvet channel-tufted sofa, we'd say Macdonald and Johnson nailed it — and lucky for us, it's 100% shoppable.
Scroll on to take a tour of Create & Cultivate's newly revamped Los Angeles office and shop a few of the stunning pieces selected by interior designer Ginny Macdonald.
The color scheme was inspired by Create & Cultivate's branding, explains Macdonald. "Think tonal shades of soft pink with pops of blue, gray, and black," the designer says. The soft shades of pink juxtapose nicely with the interior's industrial architectural features: exposed wood beam ceilings, double-height black metal-framed windows, cinder block walls, and concrete floors.
To further infuse the stark industrial space with color, "we worked with Dunn-Edwards and Jaclyn's husband to create two inspirational wall murals," divulges Macdonald. "One is an abstract terrazzo design, which is one of the first things you see when you enter the building, and the second is an inspirational quote that is one of Create & Cultivate's trademarks: Collaboration over competition."