The wildly successful online platform and conference series Create & Cultivate is known for empowering modern working women across the country, so naturally, the company was in need of an inspiring office reflective of its mission. To transform a stark 5,000-square-foot industrial office into an inspiriting and motivating space for her rapidly growing team, Create & Cultivate's founder and CEO Jaclyn Johnson partnered with Los Angeles-based interior designer and Emily Henderson Design alum Ginny Macdonald.
The overall goal "was to create a collaborative environment that felt modern, inspiring, and tailored to the Create & Cultivate brand while maintaining an elevated level of sophistication," Macdonald tells Hunker. "We didn't want it to feel like your average corporate office, so we added in lounge areas to give it a homelier feel." Complete with Instagram-worthy wall murals, sculptural light fixtures, and a blush velvet channel-tufted sofa, we'd say Macdonald and Johnson nailed it — and lucky for us, it's 100% shoppable.
Scroll on to take a tour of Create & Cultivate's newly revamped Los Angeles office and shop a few of the stunning pieces selected by interior designer Ginny Macdonald.
The color scheme was inspired by Create & Cultivate's branding, explains Macdonald. "Think tonal shades of soft pink with pops of blue, gray, and black," the designer says. The soft shades of pink juxtapose nicely with the interior's industrial architectural features: exposed wood beam ceilings, double-height black metal-framed windows, cinder block walls, and concrete floors.
To further infuse the stark industrial space with color, "we worked with Dunn-Edwards and Jaclyn's husband to create two inspirational wall murals," divulges Macdonald. "One is an abstract terrazzo design, which is one of the first things you see when you enter the building, and the second is an inspirational quote that is one of Create & Cultivate's trademarks: Collaboration over competition."
In the main workspace, otherwise known as The Bullpen, Macdonald positioned desks in one long line to take full advantage of the galley-shaped space. "Since this is the main workspace, it has a tendency to get busy with people's work stuff so we kept the palette and design rather minimal with white desks, white leather rolling chairs, and white file cabinets," the designer explains.
The Bullpen Lounge was one of the more challenging spaces to furnish, according to Macdonald. "Since this area floats in the middle of the space we had to ensure it felt grounded and looked great from all angles," she explains. "We did this by adding a large enough rug that all the furniture pieces could sit on and made sure to choose a sofa with interesting details when viewed from the back."
A beautiful pink velvet channel-tufted sofa from High Fashion Home checks all the boxes. "The rusty orange chairs are also great pieces as they break up all the pink yet tie in with the wall mural — plus they are just damn cool and sculptural," the interior designer says. "The coffee table is a marble masterpiece and I love how the shape is so unique." Not to mention the stunning chandelier.
A four-sided waterfall island in gray quartz, complete with white veining, adds a sculptural element to the kitchen. "We also used the same material for the kitchen countertop and added a new backsplash with pink glass tile from Fireclay," Macdonald says. The designer also upgraded the cabinetry by swapping out the existing stainless steel hardware with brass hardware from Cedar & Moss.
Jaclyn Johnson's Office
Create & Cultivate founder and CEO Jaclyn Johnson's office exudes sophistication. "We kept the color palette monochromatic with layers of wood tones and a small dusting of pink with a light color rug," Macdonald explains. "Instead of a traditional desk, we used a small marble dining table, which is a great idea if you can't find an oversize desk you like."
A departure from the office's predominantly pink palette, this shared workspace was painted in Dunn-Edwards Summer Night and is now affectionately deemed The Blue Cave. An etagere bookcase from Joss & Main styled with copies of Johnson's best-selling book Work Party as well as marble bookends and an artificial cactus from Target acts as a room divider, delineating the space from The Bullpen.
Furnished with finds from Joss & Main, including industrial-inspired writing desks, blush-hued swivel chairs, brass task lamps, and a diamond motif area rug, it's a space specifically designed for the Create & Cultivate team to focus and check things off their to-do lists. A trio of Man Repeller x Framebridge prints adds a touch of whimsy and keeps the space from taking itself too seriously.