Cult Fridge Brand SMEG Just Launched a New Look

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Everybody knows SMEG for its outrageously charming retro refrigerators with their smooth forms, enamel surfaces, and funky colors. But the Italian home appliance giant has thrown us a bit of a curveball by launching a brand new refrigerator, the Portofino.

Born out of SMEG's Portofino line of products — which previously featured gas ranges, hoods, and dishwashers — the fridge is a lot more modern than its '50s-style companions, with a sleeker profile with (gasp!) 90-degree angles. It holds 18 cubic feet of groceries, or about 26 bags worth, so it's nothing to sneeze at in terms of size.

As for colors, the existing Portofino line has quite a variety of cheerful hues to choose from, but the fridge itself is limited to red, black, anthracite, white, and stainless steel (!) for now. We have to admit, it's pretty sharp looking, and we're not mad about it.

"Years of honing the design, and continuing to integrate technology have gone into the Portofino Refrigerator, and we couldn't be prouder of the final result that's now available to consumers," Paul McCormack, National Sales and Marketing Director for SMEG USA, said in a statement. "We're excited to bring the Portofino aesthetic to life in the form of a refrigerator for the first time, offering customers a new reason to experience this beautiful collection."

Check out SMEG's site to find a retailer, or purchase your Portofino refrigerator online through AJ Madison for $2,999.


Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and Oyster.com, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and History.com, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.

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