It might only be May 2023, but design trend forecasting company WGSN and color company Coloro are already looking toward the future — two years into the future, that is. The sister companies have just named their Color of the Year for 2025, and appropriately, it's named Future Dusk.
This mysterious purple-blue matches the sky at twilight, what WGSN and Coloro refer to as feeding "into the theme of transition."
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"In the near future, the lines between reality and fantasy will become more blurred than ever — Future Dusk is an immersive and transformative color, aligned with this direction," Urangoo Samba, WGSN head of color, said in a statement.
The color is a nod to the current era of space exploration with that night-sky quality, but it also alludes to the technological advancements of this day and age. While space and tech might be forward-thinking, Future Dusk has a timeless quality to it.
"For several seasons now, Coloro has seen brands shifting towards palettes with long-lasting appeal," Caroline Guilbert, Coloro's head of creative content, said in a statement. "Future Dusk is an inspiring color that supports this trans-seasonal approach. It appears warm and deep, which makes it feel moody, mysterious, and timeless."
The 2025 Color Palette:
WGSN and Coloro have also named four companion colors to Future Dusk: the barely-there blush pink Transcendent Pink; the turquoise Aquatic Awe; the punchy Sunset Coral; and the warm yellow Ray Flower.
We can't wait to see how these shades show up in our homes — and hey, 2025 will be here before we know it!
