When it was announced that Gwyneth Paltrow would be starting her own à la carte, Goop Certified Clean food delivery service called Goop Kitchen (no processed sugars, processed foods, gluten, soy, dairy, peanuts, or preservatives), I was immediately curious. I'm not a Goop follower, but I do love food and am always interested in trying new fare. So last night, Goop Kitchen sent me and my partner some dishes to try for dinner and dessert — now, we can all know what the deal really is.
Right away, I was impressed with Goop Kitchen's selection. I've been a vegetarian for over a decade and my boyfriend is a pescatarian, so I was grateful that there were a ton of gluten-free, dairy-free, plant-based, and vegetarian options. The meat, seafood, and dairy are also sustainably sourced. Here's what we ended up ordering: Banchan Bowl ($12.95), GP's Cobb ($11.95), Spring Salmon Bowl ($15.95), Japanese Sweet Potato Soup ($6.95), two Coco Chocolate Chip Cookies ($3.95 each).
Before I get into how the food tasted, let's touch on the prices. Since Goop Kitchen is a Los Angeles-based service, I did not think that the prices were unfair. My boyfriend and I only order out once or twice a month and from what I've seen on the delivery apps out there, Goop Kitchen's prices are comparable to other establishments offering healthy dishes. It actually reminds me a lot of Sweetgreen.
As for the food, which is helmed by chef Kim Floresca, we loved it. Both of us aren't exactly fans of Goop and have had our fair share of unfortunate food delivery experiences, so we were skeptical. However, we genuinely loved everything that we got. It was all flavorful and arrived within 20 minutes of the specified order time, but didn't leave us feeling heavy or unsatisfied after. We were also surprised by how sizable the portions were — we were able to save about half of the food for lunch.
Oh, and the gluten-free, dairy-free, vegan almond flour Coco Chocolate Chip Cookies were actually really yummy! They didn't taste like "healthy cookies" at all, but you wouldn't like them if you're not a fan of coconut.
I was equally impressed by the fact that all the packaging was custom-designed so that the cups of sides could be stored in the larger food boxes. All of this was also recyclable, which is a significant bonus.
My final review:
If I were in the mood for a healthy delivery meal that guaranteed vegetarian and vegan options, I would order from Goop Kitchen again. However, I do think it's important to consider local small businesses first and foremost. This is especially the case for the Goop Kitchen dishes inspired by other cultures that deserve our support.
Ultimately, I'd give the Goop Kitchen delivery service a 9/10. I was pleasantly surprised.
Anna is a Los Angeles-based writer and editor who covers lifestyle and design content for Hunker. She's written for Apartment Therapy, the L.A. Times, Forge, and more. She previously worked as the lifestyle editor at HelloGiggles and deputy editor at So Yummy. Her email: firstname.lastname@example.org