Step Aside, Orange and Black: This Surprising Halloween Color Trend Is Taking Over

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If you ask us, Halloween has always been about the candy. But this year, that's more true than ever — with candy-coated hues and saccharine-sweet motifs dominating the spooky decor circuit, this creepy holiday is getting a decidedly cute makeover. Halloween trends are leaning away from the dark and deadly motifs of old. In fact, Pinterest confirms it: in 2020, pink and pastel decor searches were up 221% more than the year before. And, according to data from Etsy, in the last three months, the company has seen a 41% increase in searches for earth tone pastel items when compared to that time last year and a 123% increase in searches for pink Halloween items. The consensus? Pink hues and pastel shades are here to stay.


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From party goods to home decorations, there's not a black-and-orange cliché in sight this season. While some purists may disagree with this shift toward softer hues, we're 100% here for it. Scroll down to check out our favorite Halloween picks in pastel pinks, purples, and blues to indulge your inner sweet tooth.

1. Happy Boo Day Banner, $10.99


Throw this banner across your door to let trick-or-treaters know you're about the festivity, not the scares. The "Boo" says spooky, but the pretty hues and friendly ghosts say otherwise.


2. Pink Spider Web Netting, $11.94

Finding a spider web in the corner of your house? Gross and panic-inducing. Intentionally decorating your home with a ​pink​ spider webs? Decidedly more fun.


3. Black and Pink Halloween Confetti, $13.99

Elevate the tables at your holiday party with this assortment of Halloween confetti. This brings together two trends, one we've seen and one that's emerging: our favorite Halloween-pink and new-comer Halloween-sparkles, which has increased in search by 54% on Etsy this year.


4. MaterialGods Large Pastel Creepy Kids Garland, $18

With a vintage-inspired look that reminds us of the ​Chilling Adventures of Sabrina​ opening titles, this spooky possessed children garland will take your pastel-goth Halloween party to the next level.


5. Ember Candle Co. Pastel Skull Candles, $21.65

Candy-coated colors and sugary scents like cotton candy and pumpkin spice make for the sweetest take on skulls we've ever seen.


6. PaperSource Sugar Skull Plates, $9.95

Opt for something unique this Halloween with these pink, flower-crown-wearing skull plates. And because they're not exclusively Halloween, i.e. jack-o-lanterns and ghouls, we could see ourselves using these post-holiday for a fun dinner touch.


7. Tilda Loves Teddy Pastel Painted Pumpkins, set of 5, $50.51

There's pretty much no way to go wrong with these pastel-painted faux pumpkins. Pile them into a clear hurricane glass for your tablescape, scatter them on the front porch, tuck a few on the mantle . . . the options are endless.

8. Iris and Evergreen Crochet Pumpkin, $10

Bring the cottagecore aesthetic that took 2021 by storm to your Halloween decor with this quaint and feminine crochet pumpkin. And topped with a cinnamon stick stem, it'll please noses as much as eyes.

9. The Party Darling Halloween Ghost Dessert Plates (set of 8), $7

If you're planning on entertaining a crowd this Halloween, do yourself a favor and opt for what might be the cutest, most on-trend paper tableware we've ever seen. (Besides, nothing's scarier than doing dishes for 50 after the party's over.)

10. Pumpkins Galore Pillow, $43.99

Pumpkin pillow: it's just cute to say! This sweet and cozy item from Wayfair can turn any old couch into a holiday-inspired one, because your Halloween party guests deserve theme ​and​ comfort.

11. The Kissing Lovers Skull Tapestry, $9.99

A pink color scheme doesn't have to mean anti-spooky. This tapestry is Tarot inspired, bringing a touch of mysticism to your party and decor.

12. Die Kers Napoleon Bust Candle, $125

No haunted house is complete without a creepy bust or two. (Is it just your imagination, or are those eyes following you?) For added Halloween-ready effect, burn down the head of this incredibly detailed candle a bit to "decapitate" it.