IKEA's Shark Toy Is Going Viral for the Most Heartwarming Reason

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IKEA's Blåhaj shark toy was first released in 2014, but TikTok is giving the $19.99 cuddly critter new life. According to Insider, this is only the latest platform to embrace the blue shark — previously, it has gone viral on Tumblr, Reddit, Twitter, and Instagram — where creators love putting Blåhaj in hilarious human situations.

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We're especially smitten with a TikTok video by @bryonylydiaa, which shows a day in the life of Blåhaj to the tune of Reba McEntire's "I'm a Survivor." In the clip, you can see the shark working on their laptop, napping with a stuffed bunny, vacuuming, and watching ​Jaws.

Another TikTok by user @bobbatov, in reaction to a Mothership article about Blåhaj being flattened in vacuum-sealed bags, has us giggling. Here, you can see the creator covering the shark's eyes so they don't have to see their pancaked brethren.

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In September 2021, Blåhaj fans demonstrated their dedication to the shark toy when IKEA U.K. tweeted that the product would be discontinued in April 2022. A Change.org petition was created and, having collected over 7,000 signatures, IKEA decided not to say goodbye to Blåhaj.

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Many find the toy shark comforting and, thanks to its digital popularity, they feel as though they're part of a community. IKEA perhaps describes it best in the Blåhaj product description: "All soft toys are good at hugging, comforting and listening, and are fond of play and mischief."

If you'd like a Blåhaj friend for yourself, you can purchase the toy here. On Etsy, there are also plenty of Blåhaj goodies you can explore.

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