Purdue University researchers just invented the "whitest paint on record" and based on what the paint can do, the timing is perfect.
According to Dezeen, the paint contains a pigment called barium sulphate that allows it to reflect 98.1% of sunlight. This causes it to cool down buildings while reducing the need for air conditioning, which can have a significant impact on our carbon footprints (and our electric bills).
The paint's creators also believe that this new paint is the "closest equivalent" to Vantablack, the blackest black created by Surrey NanoSystems. It is said to absorb 99.9% of visible light, and has recently caused controversy because artist Anish Kapoor bought exclusive rights to the color.
As for when you can get the whitest white paint, the product's patent is still pending. However, researchers told The Guardian that it could be available within two years.
In the meantime, our fingers are crossed that no one buys exclusive rights to this white shade.