Now You Can Shop Eco-Conscious Brand Grove Co. at Target

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If your 2021 resolution was to reduce your plastic consumption, you picked a great year to accomplish that goal. Eco-minded house cleaning brand Grove Collaborative has just launched a new collection of plastic-free products sold exclusively at Target.

The line includes a range of household cleaners, dish detergent, and hand soap, all of which are packaged without plastic — you can buy reusable glass containers for each, thus dramatically cutting down on your plastic usage. (Grove Co. says that in 2020, its customers prevented 1.93 million pounds of plastic from ending up in landfills.)

Beyond being plastic-free, the products themselves are very eco-friendly; the cleaning concentrates are 94% (and more) plant-based and devoid of harsh chemicals like formaldehyde and ammonia, and the fragrances are 100% natural. Speaking of those fragrances, the collection has an exclusive scent, Citron & White Rose, which blends jasmine, citrus, ylang ylang, rose, amber, and clove.

Check out some of the new Grove Co. products sold at Target below, and shop them all here.

1. Multi-Purpose Cleaner Concentrates in Citron & White Rose (set of 2), $6.99

2. Reusable Cleaning Glass Spray Bottle with Silicone Sleeve in Bright Lime, $14.99

3. Tub & Tile Cleaning Concentrate in Orange & Rosemary (set of 2), $6.99

4. Hand Soap Glass Dispenser, $13.99

5. Hydrating Hand Soap Refill in Aluminum Bottle in Free & Clear, $4.99

6. Dish Soap Glass Dispenser with White Silicone Sleeve, $14.99

7. Ultimate Dish Soap Refill in Aluminum Bottle in Lavender & Thyme, $4.99

8. Grove Co. Total Clean Dishwasher Detergent Packs in Lemon & Eucalyptus, $5.99


Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and Oyster.com, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and History.com, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.

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