IKEA Released Its Most Amusing Chocolate Product Yet

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We love it when a new product combines our favorite things and IKEA's Belöning is no exception. Featuring three self-assembly pieces, Belöning is a $4.99 milk chocolate moose — not to be confused with a milk chocolate ​mousse​ — you get to build at home.


"Go ahead, play with your food!" reads the product's description, adding that this three-ounce moose can either be eaten or used as a table decoration after assembly.

Aside from being a fun product for adults and kids alike, Belöning is also made of at least 30% UTZ-certified cocoa. As part of the Rainforest Alliance, UTZ is a certification program ensuring that foods like cocoa, coffee, tea, and hazelnuts have been sourced sustainably. Through UTZ, there's also a page where you can trace where IKEA's coffee and cocoa comes from — although the moose hasn't been listed yet, and the current listings have expired.

If you're looking for an interactive, quirky, tasty Valentine's Day gift for less than $5, Belöning is definitely the ticket. However, this product is not available online, so you'll have to grab one if you're already (safely shopping) in a retail store (or maybe you can DIY it?).


Anna is a Los Angeles-based writer and editor who covers lifestyle and design content for Hunker. She's written for Apartment Therapy, the L.A. Times, Forge, and more. She previously worked as the lifestyle editor at HelloGiggles and deputy editor at So Yummy. Her email: anna.gragert@hunker.com