New year, new goals — or maybe, just new energy to tackle old goals. If you're thinking about sustainability and how you might actually be able to implement it into your space this year, IKEA's got you covered. To really drive the message home, the retailer released a UK commercial that features a giant asteroid made of trash heading to Earth.
The ad shows items like an herb pot, towel drying rack, and reusable coffee mug. When the eco-conscious people in the video use these items, the asteroid loses more of its scary debris. Soon, only a measly little plastic water bottle lands in a backyard.
Lesson learned: If our trash were turned into an asteroid it would probably be huge but we can help make it smaller. Or something like that?
Watch the full ad below.
(h/t: The Drum)