Wayfair's Way Day Is Finally Here — This Is Everything You Need to Know

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When it comes to major shopping holidays, Black Friday, Cyber Monday, and Amazon Prime Day have historically run the show — but this year, unprecedented events have postponed (and possibly even canceled!) these events until further notice.

Luckily, the newest online shopping celebration to join the ranks is back and better than ever. That's right, Way Day — which typically takes place in April each year — is finally rescheduled to take place this month on September 23 and 24. But if you're not exactly sure what it is, consider this your guide.

Touted as better-than-Black Friday prices, the Way Day sale runs across all of the Wayfair brands: Joss & Main, AllModern, Birch Lane, and, of course, Wayfair. It features big-ticket items like major appliances from $199, up to 65% off all mattresses and lighting, and indoor and outdoor furniture at 70% off — and you can pretty much breathe easy no matter what site you're shopping on. (Each one offers up to 80% off pretty much across all categories.)

But if you're overwhelmed? We get it and we're here to help: Wayfair is your best bet for the biggest and broadest savings. If you're in the market for a new rug, dresser, or bed frame but don't have specific parameters for the style you want, browse Wayfair's selection of classics. AllModern is your go-to for midcentury modern picks. Snag a Blu Dot armchair or an open and airy dining table that'll instantly tie together your entire home for close to 80% off. Known for its beach-house and Southern-inspired decor picks, Birch Lane is perfect for any and all decor refreshes, from oversize striped armchairs to a lighted china cabinet that channels your favorite farmhouse vibe. And finally, hit up Joss & Main for mirrors, art, and decorative items, all of which are up to 80% off.

The catch? It only lasts 36 hours. So take advantage and mark your calendars for September 23 at 12 a.m. EST — these are the guaranteed lowest prices of the year.


Katie is the Commerce Editor at Hunker. She has previously been on staff at Shape Magazine, Well+Good, and PureWow, and has spent her life perfecting the art of online shopping.

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