Parachute Launches a Mentorship and Grant for Black-Owned Businesses

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2020 has been a difficult year for many, but fortunately, individuals, organizations, and businesses have stepped up to help. For instance, Parachute just launched its Home for Dreams Initiative, a mentorship and grant program focused on supporting Black-owned businesses.


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"As a young company, we know that launching a business is hard," the brand writes. "And we know that, without equal access to connections or capital, it's even harder for Black entrepreneurs. We're determined to help change that."

The Home for Dreams initiative will provide participants with a $25k grant, one-on-one mentorship with Parachute founder and CEO Ariel Kaye, weekly meetings with Parachute's team members across departments like marketing and finance, and promotion via Parachute's social and email channels.


The company is not only aiming to help Black entrepreneurs launch their brands, but also wants to provide lifelong support as participants continue on their business journeys. Parachute plans to award one $25k grant every six months.

The official application is available here. It requires a resume/CV, cover letter, references, and in-depth business information.

We can't wait to see what comes out of this amazing initiative.