Believe it or not, the holiday season is right around the corner. And with limited travel and virtual everything, we might just to have to rely on presents to spread cheer. That's why we're already brainstorming our wishlists and predicting the biggest gift giving trends of 2020. Based on what's new and what's relevant in our pandemic lives, we've determined the categories that are bound to dominate purchases. Here are the eight categories we think shoppers will gravitate towards this year.
Even if you can't feast with family and friends in person, we think you'll still want to feed them delicious food. Maybe your homemade gingerbread cookies are too difficult to ship, but Levain Bakery's gooey chocolate chip walnut or Milk Bar's beloved confetti variety will do in a pinch. For a full meal from iconic restaurants like Lou Malnati's Pizza or Ess-a-Bagel, look to Goldbelly, while Drizly and Winc should be your go-to for boozy gifts.
In this difficult time, we're looking for comfort anywhere we can get it. That's why we foresee cozy goods like an all-natural Bearaby weighted blanket and super soft Merippa Japanese slippers as a popular choice. A Parachute Cloud Cotton Robe, a Hyperice Hypervolt massage device, and a Vitruvi Stone Essential Oil Diffuser all work to create a soothing experience, too.
For those who might be feeling homesick (aren't we all?), customized keepsakes like calendars from Minted, photo books from Shutterfly, and framed images from Framebridge are a sentimental way to connect with loved ones. Personal presents are sure to be in high demand this year.
With two buzzy, new systems debuting and all the extra couch time going on, video game consoles and accompanying technology will surely be wrapped up with bows this year. Of course, the PlayStation 5 and Xbox Series X will be hot, but so will accessories from GameStop, Sam's Club, and more.
Home Fitness Equipment
Due to widespread gym closures, home fitness machines will undoubtedly be highly sought-after gifts. The Hydrow Rower, Peloton Bike, and The Mirror are quite well-reviewed, but smaller ticket items like Fit Simply Resistance Bands and Bala Bangles also provide a significant sweat.
Quarantiners around the country have been passing the hours and avoiding social media by focusing on jigsaw puzzles. This quiet, thoughtful activity shows no sign of slowing down, so we bet that cool, contemporary puzzle brands like Piecework, Jiggy, Ordinary Habit, and Areaware will see an uptick in sales for the season.
The gift that keeps on giving, a subscription box brings joy long after the holidays are over. This is especially appealing since the pandemic isn't over either, and we could all use a regularly delivered pick-me-up in 2021. From Jeni's Splendid Ice Creams Pint Club and coffee subscriptions like Trade to The Sill Potted Plants Subscription and Book of the Month, there is no shortage of worthy options.
Experiential gifts have been on the rise for a while and COVID-19 won't change that. Now, however, such experiences occur with a computer screen in your own home. Airbnb offers a bevy of online experiences that range from escape room mysteries to safari field trips. With Masterclass, your recipient can learn to act from Natalie Portman, cook from Gordon Ramsey, or write thrillers from Dan Brown. Even top wineries like Matthiasson and Stony Hill Vineyard are hosting virtual tastings.