We've always found the process of identifying color trends fascinating, but if you've ever thought "wow I wish they'd gone with something else," now is your chance to offer your input.
When you visit the site, you can rank the specially curated Elite Eight until you get to the top hue. If you get a perfect bracket, you'll receive $10 in shopping credit (although the company says there's a 1 in 256 chance, we're rooting for you).
And in August, color enthusiasts can help name the new hue, too. It's basically your chance to show off your styling (and naming) chops.
Find out more about the hues and vote for your favorite here.