Brooklinen and Snoop Dogg Are Partnering Up for a 4/20 Celebration

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In today's edition of random pairings, we bring you one of our new favorites: Snoop Dogg and Brooklinen.


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That's right, the bedding brand has announced a virtual concert headlined by the California rapper — turned culinary master — taking place today to honor his favorite unofficial holiday: 4/20.

Named after the date itself, April 20, 4/20 is often celebrated by weed smokers and cannabis enthusiasts as a reason — as though they need one — to enjoy a little marijuana. And this year, there's an extra reason to join in on the fun.


Straight from his living room, "DJ Snoopadelic" is performing an original set on Instagram Live to help raise money for America's Food Fund, which helps fight hunger for those most vulnerable during this tumultuous time. The concert, appropriately dubbed "Stay Kushy, Stay Home," will be live-streamed on both Brooklinen's and Snoop Dogg's Instagram accounts and will kick off at — you guessed it — 4:20 p.m. EST.

All you have to do is sit back, light one up (if you so choose), and tune in to enjoy Snoop's chill Cali vibes from wherever you find yourself hunkering down.