East Fork is no stranger to buzzy news stories. When your coffee mug generates a waitlist of over 1,000 people, it's hard not to expect the same for each new launch.
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But this new announcement from the brand has us extra excited: East Fork has just kicked off the "Buy a Mug for a Healthcare Worker" campaign, which is pretty self-explanatory.
For $25 you can purchase a coveted coffee mug in the prune hue — a muted purple — that will go straight to the healthcare workers at Mission Hospital, a neighboring medical facility near East Fork's studio that is tirelessly fighting against the surge of Coronavirus.
But wait, there's even more good news: 100% of the proceeds will go to Vecinos, a non-profit medical clinic in Western North Carolina that provides physical and mental health services to uninsured and underinsured farmworkers. As explained on the East Fork website, "Their ability to carry out their mission has been heavily impacted by this global pandemic, as their clinic — housed on the Western Carolina University campus — is currently closed by mandate. This fundraiser will support their efforts to provide telehealth services to their community and to hire a caseworker to help their patients navigate the current healthcare crisis."
Sounds like a no-brainer to us. Scroll down to gift a East Fork coffee mug to a healthcare worker today.