Buying This DTC Cookware Brand Right Now Will Help the Restaurant Industry

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With social distancing being the new norm, restaurants, cafes, and others in the hospitality industry have been greatly impacted by the loss of business from the coronavirus. But thanks to Austin-based cookware brand Made In and the nonprofit Southern Smoke Foundation, there's a way to help out and get new kitchen tools, too.


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Made In has launched the Southern Smoke Collection featuring colored fry pans that will directly benefit food and beverage businesses and their suppliers, with 100% of sale proceeds going to Southern Smoke Foundation. To date, the foundation has donated more than $1.6 million to its Emergency Relief Fund and businesses in the hospitality industry, providing assistance for those in crisis and experiencing hardship.


Since many of us are spending more time at home, it's the perfect excuse to sharpen up your cooking skills and upgrade your cookware. You can get the fry pans in two sizes (10-inch for $49 or 12-inch for $59) and in blue, green, or red. Some of the fry pans are currently sold out, but you can sign up for the waitlist and check out the Silicone Universal Lid that fits all Made In stockpots, saucepans, sauciers, and sauté pans for $29 in red or white.

Shop the collection now.