If You Love The Inside, Its New Category Is Gonna Kill You

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The Inside, the direct-to-consumer home furnishings brand which recently announced a collection of customizable sofas, is back at it with one of its biggest new product launches — just in time for the holiday hosting season.

Starting today, The Inside is launching its first-ever collection of tabletop linens, which includes more than 100 of its fabrics. The tabletop collection — which ranges from placemats to table runners — is made-to-order and digitally printed on 100% cotton twill. The collection also includes exclusive collaboration prints from Scalamandré, SF Girl by Bay, and fashion designers Peter Som and Clare V. As part of the collection, The Inside is also expanding beyond upholstered goods for a limited time to offer dinnerware, drinkware, flatware, vases, and more from partner brands.

The brand also announced a holiday lineup that brings 13 new fabrics across three distinct categories: bohemian, mid-century, and traditional. These fabrics can be applied to any of The Inside's furniture and accessories, from chairs to pillows, to bring your own personal design to your holiday decorating and entertaining.

"Decorating your home for the holidays goes way beyond dusting off your best China — it's about feeling excited to bring loved ones together in your most meaningful place," said CEO and co-founder Christiane Lemieux.

Check out a few of our favorites from the new collections below.

1. Cocktail Chair in Cranberry Chintz, $549

2. Throw Pillow in White Tartan, $49

3. Standard Table Runner in Zebra Print by Scalamandré, Slate, $49

4. Set of Four Placemats in Emerald Cabana Stripe, $59

Cabana Green stripe placemat from The Inside's new tabletop collection.

5. Standard Table Runner in Red Tartan, $49

A Red tartan fabric table runner from The Inside's new tabletop collection.

6. Set of Four Bubble Goblets, $79

7. 20 Piece Gold Gio Flatware Set, $79

8. Set of Four Napkins in Grey Faro by SF Girl By Bay, $69


Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.

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