The premise reminds us a lot of The Great British Bake-Off. Basically, 10 "everyday people with dreams to become designers" come from across the UK to compete for the top prize. The takeaway: a life-changing contract and bragging rights.
Judge Michelle Ogundehin, former editor-in-chief of Elle Decor UK, puts it simply in the series trailer: "Interior design is so much more than just painting a few walls. I'm looking for magic."