These Are the Most Popular Travel Destinations for 2020, According to Airbnb

outdoor area near the water in Vanuatu
credit: Airbnb

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Still planning that 2020 vacation, or perhaps just starting the search, but unsure where to go?

You're in luck! Airbnb has just revealed its top 20 destinations for 2020, and a few of the locations might just surprise you. The list of 20 locations, from Milwaukee to Thailand, was compiled based on year-to-year growth in booking numbers. Some cities are seeing an increase in bookings due to big events — like the 2020 Summer Olympics in Tokyo — while others are benefiting from an increase in sustainable tourism.

Before we show you the whole list, here are a few highlights:

Guadalajara, Mexico

home in Guadalajara with couch and wooden table
credit: Airbnb

Mexico's second-biggest city is often forgotten in favor of Mexico City, though its much slower pace may appeal to many who don't want to get lost in the bustle of its bigger brother. Guadalajara is also home to a wealth of great architecture as well as many festivals and museums. Airbnb has seen a 158% year-over-year increase in bookings.

Ubatuba, Brazil

pool and palm trees in Ubatuba
credit: Airbnb

Home to more than 100 beaches, Ubatuba is known as the surfing capital of the state of Sao Paulo, with many competitions frequently held there. The area is also known for hiking trails through the rainforest. Ubatuba bookings have increased by 108% year-over-year.

Maastricht, Netherlands

room with white bed and large windows in Maastricht
credit: Airbnb

This city is home to the most historic buildings in the Netherlands outside of Amsterdam. In March 2020, Maastricht will host one of the world's largest art fairs, TEFAF Maastricht. Bookings to Maastricht have increased by 55% year-over-year.

Xi'an, China

living room with white lamp in Xi'an
credit: Airbnb

The capital of central China's Shaanxi Province, this huge city is on the eastern end of the Silk Road and plays a crucial part in China's royal history. Nowadays, visitors flock to Xi'an to see the famed Bingmayong, an army of life-size, hand-sculpted warriors made of clay. Bookings for Xi'an have gone up by 255% year-over-year.

Vanuatu

outdoor area near the water in Vanuatu
credit: Airbnb

This teeny-tiny country in Oceania consists of 13 large islands and 500-plus smaller ones about 1,100 miles east of Australia. Those who make it through the long flight will be rewarded with world-class snorkeling and scuba diving. Bookings for the area have gone up by 140% year-over-year.

Here's the full list:

  1. Milwaukee, WI, US
  2. Bilbao, Spain
  3. Buriram, Thailand
  4. Sunbury, Victoria, Australia
  5. Romania
  6. Xi'an, China
  7. Eugene, OR, US
  8. Luxembourg
  9. Guadalajara, Mexico
  10. Vanuatu
  11. Cali, Colombia
  12. Cape Canaveral, FL, US
  13. Aberdeen, Scotland
  14. Courtenay, BC, Canada
  15. Ubatuba, Brazil
  16. Les Contamines-Montjoie, France
  17. Tokyo, Japan
  18. Kerala, India
  19. Malindi, Kenya
  20. Maastricht, Netherlands

For more info on each location, check out the full report here.


Laura Ratliff

Laura Ratliff

Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.