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Over the past 20 years, Target has partnered with more than 150 designers — from Lilly Pulitzer and Rodarte to Proenza Schouler and Missoni — as part of their Design for All initiative to bring quality designer items to customers at affordable prices. Unsurprisingly, these collections sold out fast (like, within minutes). However, if you missed the boat on those previous collections, you're in luck: In honor of the 20th anniversary of Design for All, Target is bringing back 300 customer favorites from 20 of its past design partners.
The collection will be available in-store and online starting this Saturday, September 14 — but there's a catch. We don't know exactly when. In years past, the collections have dropped online sometime after midnight (usually in the middle of the night) and items are available in stores as soon as they open in the morning. But, if history is any indication, these items are sure to fly off shelves both in-store and online — think Black Friday-like swarms and Prime Day-akin site crashes.
To help, we've come up with a little game plan for those interested in snagging these limited-edition pieces online. First, Target.com is conveniently offering a "favorite" feature where you can save your coveted items onto a special wishlist to make adding them to your cart a breeze. Unfortunately, just saving them won't guarantee you the sale, so that brings us to our second piece of advice: alarm clocks. The online inventory is expected to be made available soon after midnight, so set that alarm periodically throughout the early morning hours on Saturday to ensure you get in before it all sells out.
Finally, if you're hoping to shop in-stores, line up early. We guarantee there will be long lines when the doors open. Even better? If you have a friend who lives in a rural, less populated (but still Target-adjacent) town, ask them to do you a solid and snag the item in their local store. Chances are they will have better odds of scoring your wishlist.
With items ranging from $7 to $160 and designers spanning Isaac Mizrahi, Anna Sui, Phillip Lim, Lilly Pulitzer, Marimekko, Hunter, and so many more, it's sure to be a huge weekend for Target. We rounded up some of our most-coveted collabs below to help you on your search, but be sure to check the full list on Target's website, save all your favorites, and mark your calendars to get some of the most popular home decor items ever.
The collection goes live this Saturday, September 14, so on your marks ...
Michael Graves for Target: Stainless Steel Spinning Whistle Teakettle, $50