The New Poppy Delevingne H&M Collection Is Luxe Yet Affordable

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Talk about a model residence.

H&M has just announced its new campaign entitled "At Home With…" and the inaugural entry is sure to be a fit for fans of both colorful and eccentric style. The first home featured will be the London residence of British actor, model, and style icon, Poppy Delevingne. In addition to showing off her quirky, eclectic style, the home tour will also showcase items from H&M's newest housewares collection, which will debut alongside the campaign.

Delevingne's stylish yet accessible aesthetic and fashion is on full display in her beautiful west London home — where natural light, colors, prints, and rich textures all come together as easily as her Instagram-ready outfits do. Her home is the perfect spotlight for the global retailer's new items, with earthy tones and deep forest greens seamlessly blending with the brassy accessories and other small items.

"A home is about surrounding yourself with things you love and with this H&M Home campaign, I'm thrilled that I found so many pieces to fall in love with," Delevingne says. "It is wonderful to be working with an up-and-coming interior brand that has such a wide range of styles you can pick and choose from, especially since I like mixing textures, finishes and colors."

The new collection launches today both online and in H&M stores that carry home goods. Here are a few of our favorite pieces:

1. Wool-blend Cushion Cover, $24.99

2. Wooden Plant Pot, $17.99

3. Glass Soap Dispenser, $14.99

4. Metal and Marble Candelabra, $24.99

5. Round Velvet Cushion, $24.99

6. Textured Glass Vase, $24.99

7. Tall Metal Vase, $24.99

8. Small Glass Pot, $14.99

9. Square Marble Tray, $34.99

10. Cushion Cover with Tassels, $17.99


Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.

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