The New Poppy Delevingne H&M Collection Is Luxe Yet Affordable

Poppy Delevingne
credit: H&M

Talk about a model residence.

H&M has just announced its new campaign entitled "At Home With…" and the inaugural entry is sure to be a fit for fans of both colorful and eccentric style. The first home featured will be the London residence of British actor, model, and style icon, Poppy Delevingne. In addition to showing off her quirky, eclectic style, the home tour will also showcase items from H&M's newest housewares collection, which will debut alongside the campaign.

vanity table with makeup accessories
credit: H&M

Delevingne's stylish yet accessible aesthetic and fashion is on full display in her beautiful west London home — where natural light, colors, prints, and rich textures all come together as easily as her Instagram-ready outfits do. Her home is the perfect spotlight for the global retailer's new items, with earthy tones and deep forest greens seamlessly blending with the brassy accessories and other small items.

"A home is about surrounding yourself with things you love and with this H&M Home campaign, I'm thrilled that I found so many pieces to fall in love with," Delevingne says. "It is wonderful to be working with an up-and-coming interior brand that has such a wide range of styles you can pick and choose from, especially since I like mixing textures, finishes and colors."

The new collection launches today both online and in H&M stores that carry home goods. Here are a few of our favorite pieces:

cushion cover
credit: H&M
wooden plant pot
credit: H&M
glass soap dispenser
credit: H&M
metal candelabra
credit: H&M
green velvet round cushion
credit: H&M
black textured glass vase
credit: H&M
metal vase
credit: H&M
small glass pot
credit: H&M
marble tray
credit: H&M
green velvet pillow with tassels
credit: H&M

Laura Ratliff

Laura Ratliff

Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.