Pinterest Says This Is the Most Popular Color of 2019 So Far

bedroom with yellow dresser
credit: Anna Stathaki

Move over, millennial pink — there's a new Insta-popular color in town.

According to Pinterest's Top 100 Trends for 2019, one of the most searched for colors on the site so far this year has been a bright shade of mustard yellow — or Gen Z Yellow, as it is already being called. The site has seen ochre-inspired searches jump 45% since the beginning of 2019.

The vibrant yellow can be seen on everything from wall colors and sofas to wool hats and cocktail dresses. The sunny hue is fun for accents and small accessories (maybe try a throw pillow?), but for the truly bold you can do up an entire room in the shade.

Would you be daring enough to decorate a space with the hottest new color of 2019? We rounded up some of our favorite examples of the hue, which has us dreaming of fields of sunflowers in the summer.

This Swedish apartment uses the combo of yellow and clean lines to add an unexpected pop to the kitchen.

bedroom with yellow wallpaper and bedding and framed prints on the wall
credit: Dabito

If you can't commit to painting, opt for an eye-catching wallpaper to add some of that bright energy to your space.

bedroom with yellow dresser
credit: Anna Stathaki

Even if you can't make a big statement with an entire wall or kitchen cabinets, just repainting a large piece of furniture, like this wardrobe, can add a much-needed burst of color.

What better inspiration than a hotel named after the very color itself? Tokyo's Mustard Hotel looks like something from 2001: A Space Odyssey aside from the bursts of mustard, natch, sprinkled throughout.


Laura Ratliff

Laura Ratliff

Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.