You Can Mix and Match Colors and Textures in This New Samsung Fridge Collection

blue fridge in workshop
credit: Samsung

Have you ever thought to yourself, "Hey, I really don't like the look of standard refrigerators?" Well, you're in luck! Samsung has just announced its upcoming Bespoke line of fridges, which will be customizable with nine colors, three textures, and eight configurations, so you can create the exact model that suits your kitchen perfectly.

Overall, the aesthetic is kind of a Scandi-cool minimalism that elevates the fridge to an elegant piece of furniture rather than just a home appliance.

blue and white fridges in minimalist kitchen
credit: Samsung

The Bespoke refrigerators are the first part of the company's newest initiative called Prism that Hyun Suk Kim, president and CEO of Samsung's Consumer Electronics Division, unveiled at a recent event in Seoul.

red and yellow fridges in music studio
credit: Samsung

"There is a growing trend across this generation, especially among millennials, that sees us valuing personal tastes and experiences foremost," he said in a speech. "With Project Prism, we are reflecting this trend and hope that Samsung can become a prism-like medium, able to reflect each and every colorful consumer lifestyle ... "

line of colorful refrigerators
credit: Samsung

The collection is currently available in South Korea and will launch later this year in Europe, but no info yet on future release dates. The full lineup will change depending on the region. Who knows what Samsung will come up with next for the project — maybe some funky washers and dryers?


Stefanie Waldek

Stefanie Waldek

Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and Oyster.com, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and History.com, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.