In order to bring more awareness to this phenomenon, Pantone has joined forces with partners Adobe Stock and The Ocean Agency on a new initiative called Glowing Glowing Gone, which promotes the global change to protect coral. For the project, Pantone has named three new hues: Glowing Yellow, Glowing Blue, and Glowing Purple.
The three colors are based on a rare — and sad — natural phenomenon that The Ocean Agency captured on camera for the 2017 Emmy Award-winning documentary Chasing Coral. As a last-ditch effort to protect themselves against increasing water temperatures and overexposure to sunlight, corals release fluorescent chemicals to create a sort of "sunscreen." If these chemicals fail to protect the corals the organisms die and become bleached.
"One of the biggest trends we are seeing today is the desire to spend time in nature and concerns about the long-term sustainability of our planet, something which is manifesting itself into the color stories proliferating throughout design," Laurie Pressman, vice president of the Pantone Color Institute, told Adobe.
While the hues are beautiful, here's to hoping we won't have to see them in their natural habitat for much longer! We'd much rather see Living Coral any day.