The Most Popular Decor Style in Every State, According to Joybird

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If you drive across the United States, you'll find a diversity of landscapes, cuisine, and people. And if you pop into local homes on your cross-country road trip, you're sure to find a diversity of design aesthetics, too.

In fact, it's a quantifiable statistic. Direct-to-consumer furniture retailer Joybird has released a study on 2019 home decor trends, breaking down the top design styles for each state by internet search value, according to Google Trends, into 18 categories.

This year, the most popular style in homes across the country is industrial, meaning raw materials reign supreme. The bold style has come in first place in a whopping 12 states, and they're not all ones with major metropolises, like you might expect, either. For instance, Montana — whose largest city, Billings, has a population of just around 110,000 people — loves the industrial look. It's the most highly searched decor style in the state.

Following industrial, the next two most popular interior design aesthetics are vintage (No. 1 in six states, including Kansas and Connecticut) and shabby-chic (top of the charts in five states, including Mississippi and Massachusetts).

For the complete list of states and their top interior design styles, check out the map below, then head over to to discover even more stats.

Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.

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