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If you're not familiar with the brand The Inside, get ready to pull out your wallet. Launched back in 2017, the direct-to-consumer home decor brand manufactures customized, made-to-order, and incredibly affordable furniture, from chairs, couches, and beds to headboards, ottomans, and benches. Known for their fun, punchy patterns — from zebra stripes and lemon trees to florals and gingham — The Inside makes it easy to add a pop of color to your statement furniture, without breaking the bank.
And now they're aiming to turn your backyard into a similar tropical oasis with the launch of their summer outdoor collection. Launched today, the Outdoor collection includes 10 pieces, from a cabana chair to an oversize throw pillow, available in all 100+ fabrics offered by the brand (including designs from their collaborators like designers Peter Som and Clare V. and influencers like SF Girl by Bay).
"We've heard from our customers that they want to decorate their whole home — not just their indoor space — and beyond that, they want to personalize it," says Christiane Lemieux, co-founder and CEO of The Inside. "Whether it's cabana stripes, banana palm, surf-worthy shibori, or Scalamandré's famous coral zebras, our customers want to create a space that speaks to their personality and is as post-worthy and pin-worthy as the passé pool float."
Sounds like a dream, right? Shop some of our favorite prints below and check out the full collection on the site now.