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You're probably thinking: Why would a coffee mug have a waitlist? Sure, it's a gorgeous mug — handmade in North Carolina by a team of potters led by Henry Matisse's grandson, no less — but what exactly makes it so special?
That was our first question when we got on the phone with East Fork. Their answer: It's just that good. There's something about the wide handle, insulating cup, and beautiful design that makes it a fan favorite of coffee and tea consumers. The mug first debuted in 2017 with just over 2,000 in stock, each hand-pulled on a potter's wheel. In 2018, they made 3,078 using the same technique, but quickly sold out as the cup gained more and more popularity.
As the team tried to increase its production, while maintaining the integrity and sustainability of the handmade design, the waitlist began to grow. Suddenly, they not only had to create the same product in a more efficient way, but also had to make more than they had ever even sold.
Fast forward to today — East Fork has successfully perfected the four-step process, which includes 3D-printing the ideal mold, and relaunched the famous mug in five different colors. At $36 a cup, it's certainly not the cheapest mug you'll own, but the company practically guarantees that it'll be your favorite. Just make sure not to think on it too long — just one hour after its launch, the "Mars" color glaze was already sold out. Shop the East Fork mug below, or check it out on their website.