Bed Bath & Beyond Just Launched Its Very First In-House Home Brand — and It's Amazing

When we think of Bed Bath & Beyond, visions of plastic organizers, plush bedding sets, and handfuls of coupons dance in our heads. Simply put, there's not much we don't love about BB&B. So when they told us they were set to launch their first-ever private label, we could hardly contain ourselves.

Introducing Bee & Willow, Bed Bath & Beyond's foray into in-house products. The line, which is the first of SIX to come (more on that later), includes over 300 pieces of well-made home décor, furniture, and linens designed to bring charm and character to the home. The exclusive collection primarily features a mix of rustic and contemporary items, perfect for a home that heavily features neutral colors and natural materials.

The best part? Every single thing is under $1,000. That means you can, of course, find a vintage French ruffled bedding set or an upholstered striped bench on a budget, but also a cozy overstuffed sofa and nine-drawer dresser for less than $1,000. Plus, each item offers free truck delivery and a five-year warranty.

Bee & Willow Home marks the first of six exclusive home collections that the retailer is rolling out over the next few months. Each of the accompanying brands will highlight a different design style on a budget (waiting with bated breath for a bohemian line), but all will complement the other and still remain affordable, so shoppers can mix and match to fit the needs of their individual style.

Launched today, Bee & Willow includes everything from dining tables, chairs, side tables, and bed frames to vintage-inspired rugs, art, ceramic dishes, wooden tools, and dinnerware, so what are you waiting for? It's never been a better time to refresh your space with cozy naturals. The full collection is available online at Bed Bath & Beyond, or check out a few of our favorites, below.

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Katie Maguire

Katie Maguire

Katie is the Commerce Editor at Hunker. She has previously been on staff at Shape Magazine, Well+Good, and PureWow, and has spent her life perfecting the art of online shopping.