H&M Home Is the Best Untapped Home Goods Shop Ever, OK?

Welcome to Scandi-land, our week-long celebration of Scandinavian design. To read more, click here.

It's easy to forget that H&M is actually a Scandinavian brand with roots in Sweden. In America, we tend to think of it as a fashion-first brand. But H&M's Home department is quite expansive. The only problem is, it's tough to find their home goods in-store. And for some reason — at least, according to an informal Hunker internal poll — H&M Home isn't an e-commerce destination our friends regularly shop.

I was recently in Stockholm for Stockholm Design Week and stumbled across a standalone H&M Store and e__rmahgerd — I'd never seen the wares IRL and they are just SO good. The quality is really apparent and the range of styles available in Sweden was insanely attractive and on-trend. So, I'm just here to tell you that if you haven't already, it's time deck your place out in H&M Home stuff. (FYI, this is totally un-sponsored; I'm an honest fan about to fritter her paycheck.) Here are my fave items available on the U.S. site; it's a long list, so I won't bother explaining each item, but: you. do. need. every. last. thing.

H&M Home stoneware
credit: H&M Home
H&M Home cotton throw
credit: H&M Home
H&M Home glass candlestick
credit: H&M Home
H&M Home Velvet Cushion Cover
credit: H&M Home
H&M Home stoneware dishes
credit: H&M Home
H&M Home marble bookend
credit: H&M Home
H&M Home Washed Linen Duvet Cover Set
credit: H&M Home
H&M Home Jute Storage Basket
credit: H&M Home
H&M Home Terry Bath Mat
credit: H&M Home
H&M large glass vase
credit: H&M Home
H&M Home Hole-patterned Storage Basket
credit: H&M Home
H&M waffled hand towel
credit: H&M Home
H&M waffled bath towel
credit: H&M Home
H&M Home Linen-blend Blanket
credit: H&M Home
H&M Home Round Metal Wire Basket
credit: H&M Home
H&M Home Linen-blend Napkin
credit: H&M Home
H&M Home Round Glass Vase
credit: H&M Home
H&M Home Corduroy Cushion Cover
credit: H&M Home
H&M Home gray glass
credit: H&M Home
H&M duvet cover
credit: H&M Home
H&M Home Wool-blend Rug
credit: H&M Home
H&M Bamboo Bread Basket, $12.99
credit: H&M Home
H&M cotton terry bath towel
credit: H&M Home

Leonora Epstein

Leonora Epstein

Leonora Epstein is Hunker's Senior Director of Content. She has previously served as Executive Editor at HelloGiggles and as BuzzFeed's Deputy Editorial Director. She is the co-author of "X vs. Y: A Culture War, a Love Story" (Abrams, 2014). Feel free to reach out at leonora@hunker.com.