H&M Home Is the Best Untapped Home Goods Shop Ever, OK?

Hunker may earn compensation through affiliate links in this story.

Welcome to Scandi-land, our week-long celebration of Scandinavian design. To read more, click here.

It's easy to forget that H&M is actually a Scandinavian brand with roots in Sweden. In America, we tend to think of it as a fashion-first brand. But H&M's Home department is quite expansive. The only problem is, it's tough to find their home goods in-store. And for some reason — at least, according to an informal Hunker internal poll — H&M Home isn't an e-commerce destination our friends regularly shop.

I was recently in Stockholm for Stockholm Design Week and stumbled across a standalone H&M Store and e__rmahgerd — I'd never seen the wares IRL and they are just SO good. The quality is really apparent and the range of styles available in Sweden was insanely attractive and on-trend. So, I'm just here to tell you that if you haven't already, it's time deck your place out in H&M Home stuff. (FYI, this is totally un-sponsored; I'm an honest fan about to fritter her paycheck.) Here are my fave items available on the U.S. site; it's a long list, so I won't bother explaining each item, but: you. do. need. every. last. thing.

1. Black Fluted Stoneware, starting at $17.99

2. Crinkled Cotton Throw, $49.99

3. Clear Glass Candlestick, $14.99

4. Velvet Cushion Cover, $9.99

5. Various Stoneware Dishes, starting at $9.99

6. Marble Bookend, $19.99

7. Washed Linen Duvet Cover Set, $129

8. Jute Storage Basket, $17.99

9. Terry Bath Mat, $17.99

10. Large Glass Vase, $24.99

11. Hole-patterned Storage Basket, $17.99

12. Waffled Hand Towel, $6.99

13. Waffled Bath Towel, $12.99

14. Linen-blend Blanket, $49.99

15. Round Metal Wire Basket, $14.99

16. Linen-blend Napkin, $6.99

17. Round Glass Vase, $24.99

18. Corduroy Cushion Cover, $12.99

19. Beverage Glass, $5.99

20. Cotton Percale Duvet Cover, $79.99

21. Wool-blend Rug, $199

22. Bamboo Bread Basket, $12.99

23. Cotton Terry Bath Towel, $19.99


Leonora Epstein is Hunker's Senior Director of Content. She has previously served as Executive Editor at HelloGiggles and as BuzzFeed's Deputy Editorial Director. She is the co-author of "X vs. Y: A Culture War, a Love Story" (Abrams, 2014). Feel free to reach out at leonora@hunker.com.

View Work