Pinterest Says 2018's Holiday Gift Trends Involve a Whole Lotta Hygge

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Halloween is over, which means it's officially holiday gift hunting season. (Sorry to glaze over you, Thanksgiving, but we're still excited for the feast!) Last year, Americans spent an average of $967 dollars on holiday gifts, and that number is expected to rise to over $1,000 this year. Just in time for the shopping frenzy, Pinterest has released its 2018 holiday gifting trends, basing its conclusions on the internet searches for "gift" between January and June this year and comparing the data to last year's numbers.

In the realm of home decor, Pinterest has seen 123 percent year over year growth in pins in 2018, meaning more people than ever are excited about decorating their houses. We've rounded up a number of home decor gifts based on the items named in Pinterest's trend forecast — expect lots of warm tones and items inspired by everyone's favorite Danish word, hygge.

1. Terra-Cotta Candles

Buy: P.F. Candle Co. Terra Candles, $48

2. Brass Kitchen Hardware

Buy: CB2 Hex Brushed Brass Handle, $10.95

3. Fairy Lights

Buy: Urban Outfitters Firefly String Lights, $24

4. Crochet Blankets

Buy: CB2 Chunky Light Gray Cable Knit Throw, $119

5. Copper Kitchen Utensils

Buy: Williams Sonoma Copper Measuring Cups (set of four), $39.95


Stefanie is a New York–based writer and editor. She has served on the editorial staffs of Architectural Digest, ARTnews, and Oyster.com, a TripAdvisor company, before setting out on her own as a freelancer. Her beats include architecture, design, art, travel, science, and history, and her words have appeared in Architectural Digest, Condé Nast Traveler, Popular Science, Mental Floss, Galerie, Jetsetter, and History.com, among others. In another life, she'd be a real estate broker since she loves searching for apartments and homes.

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