Is there anything this generation loves more than an Instagrammable moment? Take, for instance, a colorful flower arrangement that seemingly magically appears on public sculptures — it's social media gold. In fact, that's precisely what Lewis Miller does with his Flower Flash project in New York City. Since October 2016, the floral designer has sneakily draped beautiful garlands over the city's statues in pop-up installations à la Banksy.
"Gifting flowers to New Yorkers is a simple idea that I have been thinking about for years," Miller told Vogue in 2017. "I am in the business of fantasy and flowers, and it's my job to transform key moments in my clients' lives into joyful, everlasting memories. I wanted to recreate a similar feeling for the everyday city-dwellers and tourists of New York City."
It's not just about flowers, though — it's also about community. A portion of the proceeds from the Flower Flash bouquets will go to ProjectArt, a non-profit that provides free after-school art opportunities for children across the country. Check out the beautiful bouquets available for purchase and the flash installations that inspired them below.