Ikea's Research Says You Might Not Actually Love Your Home

dining room
credit: Twenty20

Ikea released its fifth annual Life at Home report, a study into domestic living trends around the world. This year's report surveyed more than 22,000 people from around the world and touched on five vital emotional components relating to the home: privacy, comfort, ownership, security, and belonging. The survey asks you to agree or disagree with statements such as "my current home is the place in my life where I feel most relaxed and content" and "I feel safe and grounded where I currently live."

Perhaps most striking, Ikea uncovered that 35 percent of people who live in cities and 29 percent of people overall feel more "at home" in spaces that are not their homes. This has risen significantly over the past two years; in 2016, 20 percent of people identified with the sentiment. "Today, lots of us are looking to spaces and places beyond four walls to provide us with these emotional needs," the company wrote.

According to the report, more and more people are blurring the lines of what it means to be at home: One in four work from home, more than one-third of respondents bathe or shower outside the home each week, and nearly one-quarter of people are using Airbnb or other home-sharing platforms to make money from their homes.

The company ultimately uses these findings to create new products and even uses the research to inform how it displays objects in stores. (We're curious to see if this means we'll see on-the-go shower caddies or maybe even clever storage solutions for Airbnb hosts in next year's catalogue!) It also created a series of YouTube videos, interviewing real people in their spaces.

Want to find out how to create a better home life? Ikea also created a unique interactive site to accompany the study. Check it out here.